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Growing business. Not that long ago, getting a food product to market was all but impossible for a small company. The big brands control distribution and selfspace. Today things are different. Madeline hayden, the founder of nondairy creamer net pod, shows us how she uses sites like twitter, facebook, and amazon to change the rules. It started when Madeline Hayden of seattle, washington, put together this simple mixture of almond milk and coconut, along with a few scoops of this and a dash of that. She blended them together here in her own kitchen. She did this because shes lactose intolerant and didnt like any of the nondairy creamers available in the stores. I wanted something rich and creamy, something that wasnt loaded up with sugar and basically created what i was hoping to buy. She worked out a recipe that was exactly to her taste. She used it in her coffee and also for baking. Then my friends started borrowing it. Then i r ....
Amazon, and wrat fait for the s to come in. peter kerns is a former amazon manager and is now an independent consultant, helping brands launch sales on various internet site, including amazon. they had a kick starter campaign that was fully backed, so they created some following there. they created some off-amazon presence, instagram, social media. so people knew about their product before they started selling. he says much of nut pod s success comes from the social media awareness and following they built before they listed on amazon. and that is usually one of the key indicators in terms of how a brand is going to be successful, is how they get up there and what they bring with them when their products go live. once they went live, peter says the details page was key. when you re looking at the detail page here, you can see, you know, first of all, their images, they blow up automatically. they have a lifestyle image of a person holding a cup of coffee with the creamer in ....
also important are the user reviews. peter says consumers often start their research by reading them. they re looking at the reviews. they want to know, you know, is this a good product, is it a bad product, what are people saying about it, what are the things that i need to know. even if they don t buy on amazon, they go there because they want their peer review. 62% of all shopping searches start on amazon. while amazon doesn t permit sellers to ask their customers to write reviews, peter says that madeline s interactions with customers on other social media has helped generate community enthusiasm, which then stimulates reviews. when brands do that, the customers are going to be more inclined to want to speak out about that, write a review, share their great experiences. so far, it s working. thanks to their rapid growth on amazon, madeline is developing new products and has become stocking nut pods in local brick and mortar grocery stores as well. part of our succes ....