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Amazon, and wrat fait for the s to come in. peter kerns is a former amazon manager and is now an independent consultant, helping brands launch sales on various internet site, including amazon. they had a kick starter campaign that was fully backed, so they created some following there. they created some off-amazon presence, instagram, social media. so people knew about their product before they started selling. he says much of nut pod s success comes from the social media awareness and following they built before they listed on amazon. and that is usually one of the key indicators in terms of how a brand is going to be successful, is how they get up there and what they bring with them when their products go live. once they went live, peter says the details page was key. when you re looking at the detail page here, you can see, you know, first of all, their images, they blow up automatically. they have a lifestyle image of a person holding a cup of coffee with the creamer in ....