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also important are the user reviews. peter says consumers often start their research by reading them. they re looking at the reviews. they want to know, you know, is this a good product, is it a bad product, what are people saying about it, what are the things that i need to know. even if they don t buy on amazon, they go there because they want their peer review. 62% of all shopping searches start on amazon. while amazon doesn t permit sellers to ask their customers to write reviews, peter says that madeline s interactions with customers on other social media has helped generate community enthusiasm, which then stimulates reviews. when brands do that, the customers are going to be more inclined to want to speak out about that, write a review, share their great experiences. so far, it s working. thanks to their rapid growth on amazon, madeline is developing new products and has become stocking nut pods in local brick and mortar grocery stores as well. part of our succes ....