No genre stands out in the lead-up to Halloween like horror, but its popularity has grown well beyond the arrival of the season. As of Oct. 10, 2023, the 43 horror films released theatrically this year had already generated more revenue than the genre’s total box office in 20221. That popularity extends to TV audiences,No genre stands out in the lead-up to Halloween like horror, but its popularity has grown well beyond the arrival of the season. As of Oct. 10, 2023, the 43 horror films released theatrically this year had already generated more revenue than the genre’s total box office in 20221. That popularity extends to TV audiences, » The FINANCIAL America
ThinkAnalytics and Gracenote Make Visual Content Discovery Easy with New Turnkey Solution
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Operator
Ladies and gentlemen, good morning, and a warm welcome to the Q1 2021 Nielsen Holdings plc Earnings Conference Call. My name is Lisa, and I ll be operating this call. [Operator Instructions]
I will now hand over to one of your hosts, Sara Gubins, Senior Vice President, Head of Investor Relations, Treasury at Nielsen. Sara, you may begin.
Sara Gubins
Senior Vice President, Investor Relations and Treasury
Good morning, everyone. Thank you for joining us to discuss Nielsen s first quarter 2021 financial performance. I m joined by our CEO, David Kenny; and our CFO, Linda Zukauckas. Our COO, Karthik Rao, will also be on for the Q&A portion of the call. A slide presentation that we ll use on this call is available under the Events section of our Investor Relations website. Before we begin, I d like to remind all of you that our remarks and responses to your questions today may contain forward-looking statements, including those relating to our business plans and 2021 guida
New Gracenote Personalized Imagery Solution Helps TV Services Improve Content Discovery and Drive Viewership
Curated program images appealing to viewer interests and preferences lead to more hours watched, titles watched
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EMERYVILLE, Calif., March 3, 2021 /PRNewswire/ Gracenote, a Nielsen company (NYSE: NLSN), has launched Personalized Imagery to help video services increase engagement by presenting the most appealing program images to viewers in their user interfaces (UIs), content carousels and program guides. Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created by Gracenote will help optimize providers proprietary content discovery experiences and third-party recommendation results.
| 03 March 2021
Aiming to improve content discovery and drive engagement and viewership, Gracenote has launched Personalized Imagery, designed to help video services by presenting what it says are the most appealing programme images to viewers in their user interfaces (UIs), content carousels and programme guides.
The curated programme images are designed to be appealing to viewer interests and preferences and to lead to more hours and titles watched. The feature uses Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information and the company is confident that the all-new imagery will help optimise providers’ proprietary content discovery experiences and third-party recommendation results.
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