| 03 March 2021
Aiming to improve content discovery and drive engagement and viewership, Gracenote has launched Personalized Imagery, designed to help video services by presenting what it says are the most appealing programme images to viewers in their user interfaces (UIs), content carousels and programme guides.
The curated programme images are designed to be appealing to viewer interests and preferences and to lead to more hours and titles watched. The feature uses Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information and the company is confident that the all-new imagery will help optimise providers’ proprietary content discovery experiences and third-party recommendation results.