No genre stands out in the lead-up to Halloween like horror, but its popularity has grown well beyond the arrival of the season. As of Oct. 10, 2023, the 43 horror films released theatrically this year had already generated more revenue than the genre’s total box office in 20221. That popularity extends to TV audiences,No genre stands out in the lead-up to Halloween like horror, but its popularity has grown well beyond the arrival of the season. As of Oct. 10, 2023, the 43 horror films released theatrically this year had already generated more revenue than the genre’s total box office in 20221. That popularity extends to TV audiences, » The FINANCIAL America