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Bundaberg founder to appear in Amazing Race activation via Carat
March 1, 2021 9:40
Carat has been working with its client, Bundaberg Brewed Drinks, over the summer to grow its presence across Australia, with the latest aspect of an ongoing campaign to see Bundaberg feature as part of a challenge on The Amazing Race.
The media agency has worked with Network 10 to pull off a bespoke activation that will see Bundaberg Brewed Drinks founder, Cliff Flemming, appear on the show this evening, as contestants take part in ginger harvesting to receive their next clue.
The challenge was filmed in Bundaberg’s home state of Queensland at its ginger beer manufacturing headquarters, as part of the first locally-filmed edition of The Amazing Race.