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Volkswagen tackles road fears in new Tiguan campaign

Volkswagen tackles road fears in new Tiguan campaign
June 29, 2021 10:06
Volkswagen has released a ‘horror movie’ style campaign to mark the launch of the 2021 Tiguan.
The campaign, which comes via DDB Sydney, features a TVC and a series of powers, highlighting some of road anxieties, such as parallel parking, giant roundabouts and merging lanes that Australians’ have.
This comes following two studies into Australian driving fears, finding that 79% of Australians have some kind of driving anxiety, with 59% having a fear of parallel parking, worried they will get embarrassed holding up traffic, or hitting another car.
Volkswagen Australia marketing communications manager, Rowena Kanna said: “The research highlighted what we knew to be true, albeit anecdotally, which is that these little road stresses can quickly creep up to become genuine anxieties and fears.” ....

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Ad of the Day: DDB Sydney and Volkswagen turn driving nightmares into horror movie posters

Ad of the Day: DDB Sydney and Volkswagen turn driving nightmares into horror movie posters
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Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney

Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney
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New 2020 Grey Volkswagen Touareg 170tdi Wagon for sale in Fairfield, VIC

New 2020 Grey Volkswagen Touareg 170tdi Wagon for sale in Fairfield, VIC
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Volkswagen Arteon sedan and Shooting Brake pricing revealed

Volkswagen Arteon sedan and Shooting Brake pricing revealed
motoring.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from motoring.com.au Daily Mail and Mail on Sunday newspapers.

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