While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren t enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research s Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.
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WiseDV VP Business Development Vassil Lefterov discusses the evolution of Free Ad-Supported Television (FAST) and how WiseDV s app is serving that market in this interview with Streaming Media s Tim Siglin at Streaming Media West 2022.
As streaming services proliferate and add FAST tiers, how will niche channels survive in the streaming ecosystem without being overwhelmed by more prominent content or removed due to lack of adequate market performance, especially on major media players such as Roku? Marisa Elizondo of fuboTV discusses this issue with other leading industry figures from Best Ever Channels, Trusted Media Brands, and Eyevinn Technology.
What are the best ways to improve the OTT user experience, especially for FAST platforms? Four industry experts weigh in on specific areas that could use improvement and streamlining in order to improve the overall UX for OTT subscribers with both targeted advertising and programming.