Bossing It: Patti McConnell on Anticipating, Organising, Planning, Reading and Understanding Personalities

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Co-founder and managing partner of Something Different on being a little bit United Nations and making stuff happen without carnage in her trail
Patti McConnell, along with her partner, created Something Different’s unique agency structure to foster the best possible creative work, a better experience for clients and a freer more innovative environment for staff. Patti is known for her intense loyalty, candor and dark wit. She has spent over two decades working with some of the world’s most renowned brands and global businesses.
Her work has been recognized at the AICP, ANDYs, Cannes Film Festival, Clios, Effies, Emmys, New York Festival and One Show awards.

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