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Meat snacks processor Made for Drink to launch into crisps

Meat snacks processor Made for Drink to launch into crisps
Meat snacks firm Made for Drink - a winner of the 2020 Food Manufacture Excellence Awards - is to launch into the potato crisps sector in April.
For the past four years, Made For Drink has supplied indulgent, meat-themed snacks designed to complement consumers favourite alcoholic tipples.
Now it aims to launch Chicken Salt Fries in 150g bags - made for a cold beer - and Tapas Fries in 125g bags - made for Aperitivo (Italian aperitifs).
The Chicken Salt Fries are based on a snack that s popular in Australia and the Tapas Fries are a mix of thin cut Patatas Fritas (straw fries) and crisp slices of authentic Spanish chorizo, seasoned with olives, sun-ripened tomatoes and paprika. ....

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New product showcase: Chicken Salt Fries, Strawberry & White Choco Coco Pops and Year of the Ox cookies spread much-needed kindness

Pic: GettyImages/FamVeld
Made for Drink debuts in the potato chip category; Kellogg’s wants to emulate the success it had with White Choc Coco Pops with its new SKU and The Cookie Project is spreading kindness with its limited edition cookies baked by Kiwis with disabilities.
Perfect pairing
Made for Drink is making a foray into the UK’s £1bn potato crisp category with two offerings inspired by world cuisine. The UK meat snack producer is rolling out Chicken Salt Fries and Tapas Fries into Sainsbury’s and other independent retailers in the UK on 21 April.
Despite its name, Chicken Salt Fries is actually a vegetarian treat, flavoured with an umami-packed condiment loved across Australia. The thin cut potato fries are seasoned with chicken salt, a turmeric-based seasoning that was made famous by Mitani in the 1970’s. Made for Drink collaborated with the seasoning house to create this Ozzie favourite, which it believes will go do ....

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The bakery and snack brands aiming for the stars by banking on big Hollywood names

The bakery and snack brands aiming for the stars by banking on big Hollywood names
In recent months, there has been a raft of announcements from brands that have shimmied up to big names to pump energy into their marketing ploys and attract the purchasing power of star-struck consumers.
Aligning with a big Hollywood names pays dividends, as experienced by a relatively-unknown Spanish snack producer when its canned Patatas Fritas appeared in Parasite , which became the first non-English language film to win an Oscar in the Best Picture category last year.
Bonilla a La Vita dominated headlines after it
Now, Bimbo Bakeries USA has enlisted John Stamos as ambassador for one of its popular bread brands. ....

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