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18 Big Challenges Marketers And Advertisers Face This Year

Staying in the know is essential to success in any industry, and the need to keep abreast of shifting trends in advertising and marketing has never been more critical. ....

Frederik Bussler , Vix Reitano , Dave Foster , Mike Maynard , Tony Pec , Paula Chiocchi , Robin Clayton , Trey Robinson , Devito Verdi , Justin Belmont , Michael Kuzminov , Oksana Matviichuk , Roger Hurni , Paul Ross , Ellis Verdi , Nataliya Andreychuk , Adrian Falk , Arian Ghotbi , Media Inc , Napier Partnership , Party Cookies , Real Ai Solutions , Forbes Agency Council , Bussler Co , Phasing Out Of Third Party , Europe And Similar ,

18 Ways To Keep Agency-Client Partnerships Fresh And Exciting

18 Ways To Keep Agency-Client Partnerships Fresh And Exciting
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Michael Kuzminov , Pascal Wilpers , Frederik Bussler , Michael Tasner , Meredith Xavier , Paula Chiocchi , Kim Lawton , Fernando Beltran , Josh Campo , Justin Belmont , Blake George , Darrell Keezer , Elyse Flynn Meyer , Tim Johnson , Mike Maynard , Tony Pec , Muhammad Eltiti , Media Inc , Developments In Client Industries , Enthuse Foundation , Bussler Co , Media Co , Forbes Agency Council , Your Services And Find Ways To Grow , Team Members To Long , Public Relations Inc ,

3 Ways To Create A More Transparent Programmatic Advertising Ecosystem

The upside to programmatic advertising is tremendous. Still, the ecosystem surrounding it has recently come under fire for a lack of transparency. ....

Paula Chiocchi , Digital Marketing Institute , Start With , Media Inc , Forbes Agency Council , Outward Media , Media Supply Chain Transparency Study , Agency Council ,

Digital Transformation: 12 Big Ways A CMO's Role Is Evolving

Today’s CMO must possess digital expertise not only to build strong brands and drive engagement, but also to leverage their unique position in the C-suite. ....

Kathleen Lucente , Christine Wetzler , Robert Finlayson , Jordi Marca , Alex Yastrebenetsky , Mike Maynard , Bruce Mcmeekin , Trey Robinson , Paula Chiocchi , Qamar Zaman , Red Fan Communications , Brand Story Press Release Distribution , Forbes Agency Council , Party Data , Marketing Associates Inc , Data Technology To Ensure Marketing , Napier Partnership , Media Inc , Data Focus And Tech , Optimized First Party , Visionary And , Agency Council , Assumptions Built Into , Bold Marketing , Right Martech Stack Across , Data To Grow The ,

17 Best Practices For Agencies To Ensure Strong Client Retention

With today s brands working with multiple agency partners at once, agencies must go above and beyond to retain and grow client partnerships beyond one-off campaigns. ....

Brett Edgar , Christine Slocumb , Trey Robinson , Nicholas Denitto , Kenny Tripura , Trevelino Keller , Fadi Agour , Alicia Arnold , Kathleen Lucente , Katie Everett , Paula Chiocchi , Brad Circone , Kenneth Theriot , Elyse Flynn Meyer , Aleksandar Sasha Jovicic , Relationship Asa Bank , Red Fan Communications , Prism Global Marketing Solutions , Forbes Agency Council , Media Inc , Theriot Agency , Robust Feedback , Transparently And , Sasha Jovicic , Demonstrate Your , Agency Council ,