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Digital Transformation: 12 Big Ways A CMO's Role Is Evolving

Today’s CMO must possess digital expertise not only to build strong brands and drive engagement, but also to leverage their unique position in the C-suite. ....

Kathleen Lucente , Christine Wetzler , Robert Finlayson , Jordi Marca , Alex Yastrebenetsky , Mike Maynard , Bruce Mcmeekin , Trey Robinson , Paula Chiocchi , Qamar Zaman , Red Fan Communications , Brand Story Press Release Distribution , Forbes Agency Council , Party Data , Marketing Associates Inc , Data Technology To Ensure Marketing , Napier Partnership , Media Inc , Data Focus And Tech , Optimized First Party , Visionary And , Agency Council , Assumptions Built Into , Bold Marketing , Right Martech Stack Across , Data To Grow The ,

How To Boost Users' Brand Experience Through Design

With seamless online interactions now a standard consumer expectation, design and user experience serve as a brand s frontline ambassadors, impacting customer engagement. ....

Samantha Reynolds , Dan Kahn , Alicia Arnold , Mary Ann Obrien , Evan Nison , Jason Hall , Trey Robinson , Robert Finlayson , David Moncur , Ivonna Young , Lars Voedisch , Oksana Matviichuk , Precious Communications , Forbes Agency Council , Lavender Agency , Kahn Media Inc , Storytelling Agency , Design To Tell , Personalization And , Anno Brien , Agency Council , People Through , Bold Marketing , Direct Questions And Then , Why To Craft Your Brand , People First ,

4 Ways B2B Marketers Can Align With The New Sales Environment

We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. ....

Bold Marketing Communications , Marketing Institute , Forbes Agency Council , Bold Marketing , Content Marketing , Agency Council , Robert Finlayson ,

20 Expert Tips To Help New Agency Professionals Thrive

For rookie agency pros in the world of marketing, advertising and public relations, the saying “you don’t know what you don’t know” holds true. ....

Mashonaland East , Nancy Marshall , Robert Finlayson , Christine Slocumb , Daniyal Zafar , Bahram Moshrefnoory , Fadi Agour , Christine Faulhaber , Mario Schulzke , Jason Mudd , David Kley , Carol Levine , Krishan Arora , Mike Maynard , Dave Wendland , Kathleen Lucente , Lars Voedisch , Lynn Altman , Ethan Parker , Marshall Communications , Napier Partnership , Bring Three Solutions To Each Conversation , Fun Building Your Network Early , Hamacher Resource Group , Rizer Technology Solutions , Red Fan Communications ,

20 Important Tips For Leveraging AI In Content Marketing

Early adoption of AI comes with risk, but marketers may not understand or even be cognizant of the potential negative consequences of using it to create content. ....

Josh Campo , Zamir Javer , Thomas Zawacki , Sara Steever , David Kley , Jenni Smith , Seth Hargrave , Kate Vasylenko , Oksana Matviichuk , Kimberly Jones , Seth Geoffrion , Megan Devine , Robert Finlayson , Bobby Steinbach , Kathleen Lucente , Rebecca Kowalewicz , Ray Lansigan , Merag Shahzad , Jon Sneider , Dm Corporation , Red Fan Communications , Forbes Agency Council , Clearbridge Branding Agency , Data And Research , P To Build Transparency And , Plan Input And Review ,