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Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use SAN FRANCISCO — October 26, 2021 — Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released today. ....
In New Independent Research Study 81% of Brands Say Customers Expect Faster Customer Service Resolutions Than Just 2 Years Ago Research illustrates how brands are using Simplr to meet rising customer service expectations News provided by Share this article Simplr® illustrate rising consumer expectations, with 81% of brands confirming that customers expect faster resolutions than just two years ago. These same brands, however, are having difficulty meeting the challenge, with less than a third (30%) saying their customer service strategies are very effective at responding to customers in a timely fashion. As a result, brands are paying a price: 39% say not meeting those customer expectations results in lost revenue opportunities. ....