reporter: yale scientist dr. david katz created nuval. a nutrition rating system that kits through the food industry s marketing machine. the higher the number the more nutritious the food. gps for the food supply. reporter: 1 to 100 weighing unhealthy things like. translator: fat against nutrients like fiber. almost everything in this aisle above 90. between 90 and 100. reduced jiff peanut butter gets a 7 and the regular jiff peanut butter gets a 20. reporter: higher fat is actually better for you here according to nuval? not because it s higher fat. the reduced version is considerably higher in fat and sugar. reporter: this one i ate growing up. 26. yes. reporter: that s what this has. wait. look at this. this neapolitan ice cream says it s a 91. to me, that is the flaw in the system. something as the ice cream, all chemicals and additives, i
the claims are obvious misleading and deceptive. yale scientist dr. david katz created neuville, a nutrition rating system he claims cuts through the marketing machine. the higher the number, the more nutritious the food. he ranks food from 1 to 100, using a complex al go rhythm, weighing unhealthy things like transfat against nutrients like fiber. almost everything in the produce aisle will be between 90 and 100. reduced fat peanut butter gets a 7, and the higher gets a 20. so higher fat is better? no, the reduced fat version is considerably higher in sodium and also in sugar. this is what i ate growing up. sure. 26. that s what this gets. no way. look at this. this neopolitan ice cream says it s a 91. to me, that is the floor of the