the claims are obvious misleading and deceptive. >> yale scientist dr. david katz created neuville, a nutrition rating system he claims cuts through the marketing machine. >> the higher the number, the more nutritious the food. >> he ranks food from 1 to 100, using a complex al go rhythm, weighing unhealthy things like transfat against nutrients like fiber. >> almost everything in the produce aisle will be between 90 and 100. >> reduced fat peanut butter gets a 7, and the higher gets a 20. >> so higher fat is better? >> no, the reduced fat version is considerably higher in sodium and also in sugar. >> this is what i ate growing up. >> sure. >> 26. that's what this gets. no way. look at this. this neopolitan ice cream says it's a 91. to me, that is the floor of the