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Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when ....
Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Bus ....
American tanks. For some 2016 across europe tens of thousands move allies against planned free trade deals with the u. S. And canada belgiums well in the region is blocking seiza amazing european pact with canada thrusting the in you into crisis. And is focused on a little known provision routinely included in trade deals at laos Foreign Investors to bring investment disputes before an International Arbitration tribunal and multinational corporations to soon sovereign states for billions of dollars. But what are these tribunals who handles their cases and who represents the interests of the people after all its taxpayers who foot the bill. To get a clearer picture we examine an opaque system that circumvents National Court and effectively hands Foreign ....
Good morning. Thank you for getting up, everybody. And coming to hear me. I really appreciate it. Im just making sure my sounds good. Im here on a new book i wrote called Spring Revolution and the origins of that began really when i was a boy because mother and father were teachers and we had some one perk of being a teacher is gets some extra summer time and we used our extra time as a family. We went all over the United States visiting our National Parks and seashores. You know, i got to go to yellowstone and the olympics in the everglades. Wed have a pontiac and Station Wagon and a trail or i grew up in northwest ohio, the midwest, and we would then just go see the country and had asthma as a boy. And and it was horrible. And wherever went, i was so reinforced b ....
Government. Weekends on cspan two are an intellectual feast. Every saturday American History tv documents americas stories. And on sunday book tv brings you the last of Nonfiction Books and authors. Funding for cspan two comes from these Television Companies and more. Including comcast. You think this is just a Community Center . Or no, its my mother that. Comcast is partnering with 1000 Community Centers to create wifi enabled so students from low income families can get the tools they need to be readfor anything. Comcast along with these Television Companies support cspan two as a public service. Ning. Good. Morning thank you for getti ....