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Under the influence: Food bloggers can make or break restaurants

LOS ANGELES In more than 20 years at his family s restaurant, Joel Gonzalez had never seen anything like it. Around 6 p.m. on March 25, 2021, he looked up to find a line stretching out the door of Mariscos Corona, the Van Nuys restaurant he runs with his sister. For the next two hours, the siblings did their best to manage the surge of customers eagerly requesting the restaurant s signature dishes: aguachile-stuffed avocados and surf-and-turf burritos. ....

United States , Marshall School , West Hollywood , Los Angeles , San Francisco , Paul Castro , Joel Gonzalez , Hugh Harper , Kevin Shea , Ashley Rodriguez , Xin Wei , Antonio Malik , Kristin Diehl , Van Nuys , Hollywood Burger , Nkechi Ahaiwe , Isaias Hernandez , Pim Techamuanvivit , Los Angeles Times , Marshall School Of Business , Tribune Content Agency , Mariscos Corona , Las Vegas Based , Kin Khao , Federal Trade Commission , Social Media Influencers ,

'We had never seen a line out the door': food influencers on social media can transform a restaurant's fortunes – and businesses are aware of their marketing power

Food critics are no longer the only ones with influence over the success of a restaurant. Now, if the right online influencer posts a video of your food and it goes viral, it can be as rewarding. ....

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