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The Power Of Instagram: Influencers Are Altering The Restaurant Scene

In more than 20 years at his family’s restaurant, Joel Gonzalez had never seen anything like it. Around 6 p.m. on March 25, 2021, he looked up to find a line ....

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Under the influence: Food bloggers can make or break restaurants

LOS ANGELES In more than 20 years at his family s restaurant, Joel Gonzalez had never seen anything like it. Around 6 p.m. on March 25, 2021, he looked up to find a line stretching out the door of Mariscos Corona, the Van Nuys restaurant he runs with his sister. For the next two hours, the siblings did their best to manage the surge of customers eagerly requesting the restaurant s signature dishes: aguachile-stuffed avocados and surf-and-turf burritos. ....

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US$10,000 for one Instagram post? How food influencers can make or break restaurants

If the right influencer posts a video of your food and it hits, it can lead to a larger social following and a noticeable increase in revenue. ....

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How food influencers can make or break restaurants

Free food, getting paid to post and hundreds of thousands of social followers. A look into the world of food influencers. ....

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LA Food Influencer Dragged for Post After Restaurant Declines Free Meal

Plus, one sandwich opens in Culver City while another closes in Downtown, and the NY Times talks more LA pizza ....

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