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Enchanted Kingdom celebrates the most MAGICAL Mother's Day

Enchanted Kingdom celebrates the most MAGICAL Mother's Day
businessmirror.com.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessmirror.com.ph Daily Mail and Mail on Sunday newspapers.

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Dentsu expands Jerry Hizon's CCO role in The Philippines and elevates Elyse Bella and Edg Samson to Managing Director roles

Jerry Hizon will take on the role of Chief Creative Officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Prior to his role expansion, he previously led Dentsu One Manila's creative team as its CCO. Other senior appointments include the promotions of Elyse Bella and Edg Samson to Managing D ....

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Dentsu One Manila kicks off 2022 with big wins including Unilab's flagship brands

Dentsu One Manila has started the new year with major announcements as they nail big wins both in business and in creative award shows. ....

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苹果广告真沙雕?还是你不懂黑色幽默?


最开始时有趣也以为是哪个沙雕品牌的憨憨操作,万万没想到竟然是「苹果」。毕竟一直以来,苹果的品牌形象和广告风格无不在塑造一种“高级感和科技感”,艺术、创新、年轻、特立独行……这次的画风真的太反常了。
这个看上去显得诡异且诙谐的苹果开屏广告,也引起了网友的热议。有的网友吐槽“苹果广告逐渐泰化”,有的网友表示“看这个广告有点不适”,也有的网友大开脑洞玩梗二创。
也有业内人士表示“一时不知道该怎么评价。这支开屏广告呈现出一种古怪的反差感 乍看上去显得土味且尴尬,但同时让人觉得它是一种略带荒诞的冷幽默。”因此我们也想和大家讨论下,这个“特别”的苹果广告是真沙雕吗?它和苹果一贯的品牌调性相违背吗?
一、广告的主要争议点在反差带来的“沙雕感”
根据时趣洞察引擎对「苹� ....

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