Jerry Hizon will take on the role of Chief Creative Officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Prior to his role expansion, he previously led Dentsu One Manila's creative team as its CCO. Other senior appointments include the promotions of Elyse Bella and Edg Samson to Managing D
WARC Announces Winners for 2021 Asia Strategy brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy, a search for the best strategic thinking from Asia’s marketing industry.
February 2 2021, 9:36 am | BY Kim Shaw | No Comments
2021 has started positively for Dentsu One Manila with the rebranded agency winning two big businesses this January. The agency has picked up the number one powdered milk brand, Nestle Bear Brand Fortified and Bear Brand Adult Plus, and Sun Life, the leading life insurance company in the Philippines.
Nestle Bear Brand pitched the digital business for their fortified and adult milk variants last December. The agency captured a very relevant Filipino insight that pushed the main benefit of “tibay”(strength) to a whole new level, that can work for both variants.
“Dentsu One Manila truly understood our consumers with their grounded and authentic insight. We hope that with their support, we would be able to deepen our connection with Filipino families.” Says, Kristine Goco, the Bear Brand’s Marketing Manager.