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Hilma expands wholesale reach with Walmart deal

Hilma expands wholesale reach with Walmart deal
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Nina Mullen , Lily Galef , Kourtney Kardashian Barker , Biocodex Group , Retail Dive , Chief Brand Officer Lily , Both Walmart , Love Wellness ,

Biocodex Group Strengthens Its Position in the US Market With the Acquisition of Hilma, a Fast-Growing Natural Remedies Start-Up

Biocodex Group Strengthens Its Position in the US Market With the Acquisition of Hilma, a Fast-Growing Natural Remedies Start-Up
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United States , Nicolas Coudurier , Hilary Quartner , Julien Dureisseix , Nina Mullen , Lily Galef , Biocodex Group , North American , Chief Brand , Grove Collaborative , Thrive Market , Juice Press ,

Biocodex Group Strengthens Its Position in the US Market With the Acquisition of Hilma, a Fast-Growing Natural Remedies Start-Up

Biocodex Group Strengthens Its Position in the US Market With the Acquisition of Hilma, a Fast-Growing Natural Remedies Start-Up
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United States , Nicolas Coudurier , Hilary Quartner , Julien Dureisseix , Kostenloser Wertpapierhandel , Nina Mullen , Lily Galef , Biocodex Group , North American , Chief Brand , Grove Collaborative , Thrive Market , Juice Press ,

Three key lessons for B2B marketers from the B2C space


4 min read
Lena Roland, WARC
The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success.
This month’s WARC Guide focuses on Rethinking B2B Marketing – a discipline often seen as far less glamorous than its consumer-facing counterpart, but which is undergoing disruption all of its own thanks to the COVID-19 pandemic and a longer-term evolution in technology and strategic thinking.
Several themes emerged from the thought leadership, new research, best practice advice and lessons from business-to-business (B2B) brands in the Guide. And they include: how to build a B2B brand in 2021; the growth of account-based marketing; selling big-ticket items remotely; and managing across B2B and B2C portfolios. ....

Les Binet , Remona Duquesne , Lenovo Asia Pacific , Susie Sroka , Lena Roland , Marcus Lambert , Kevin Arsham , Wunderman Thompson , Wiemer Snijders , Bhaskar Choudhuri , Mike Golden , Nina Mullen , Dragon Rouge , Rafael Martin Staffan Holgersson , April Crichlow , Tb Institute , Managing Editor , Peter Field , Commercial Works , Eat Your Greens , Sonia David , Bill Zengel , Marketing Practice , Lena Petersen , Brett Kassan Smith , Rafael Martin ,