The World Out of Home Organization's APAC Forum, WOO APAC Forum has announced its confirmed list of speakers. The forum is set to highlight the strengths and potential of OOH in the region. The event will be held in person in Kuala Lumpur, Malaysia from Tuesday, 11 October to Thursday, 13 October.
Hivestack has chosen Hector Gonzalez as chief revenue officer for its new U.S. and Latin America division as part of a new organization reorganization, according to a press release. The DOOH firm is splitting its operations between two new divisions,…
The potential of programmatic technology for the out of home (OOH) market has intrigued advertisers for years. Serving ads for sun block when the temperature rises, and promoting brollies when the skies open are some of the more obvious possibilities, but there are many more innovative ways to activate creative as the technology allows for more sophisticated triggering of campaigns.