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OVO Energy launches ad campaign that switches on when grid is greener

Innovative outdoor digital advertising campaign promotes Ovo’s new demand flexibility scheme Power Move

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Looking Back

Building the future of DOOH

The potential of programmatic technology for the out of home (OOH) market has intrigued advertisers for years. Serving ads for sun block when the temperature rises, and promoting brollies when the skies open are some of the more obvious possibilities, but there are many more innovative ways to activate creative as the technology allows for more sophisticated triggering of campaigns.

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