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Brendon Cook inducted into the OMA Hall of Fame

He shaped the landscape of OOH advertising in Australia and New Zealand.

Brendon Cook, OAM, Inducted into the OMA Hall of Fame

Brendon Cook, a visionary leader and pioneer in the Out of Home (OOH) advertising industry has been honoured with induction into the Outdoor Media Association (OMA) Hall of Fame for his remarkable achievements and lasting impact on the industry in Australia.

Preparing for an omnichannel world - The Media Online

The main problem with our existing DOOH measurement methodologies is how media owners are using and interpreting the data at their disposal.

'Nigeria's OOH stakeholders must work collaboratively on audience measurement'

Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH

'Out-of-home is becoming the broadcast medium of choice': WOO president takes on linear TV