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rural demand: India will remain a rewarding market on a bottom-up basis: Ashwini Agarwal

​I think there was a lot of disruption in the rural disposable income on account of the disruption in jobs in the urban area on a post COVID basis. But I think with manufacturing picking up several of those jobs are coming back and those transfers from urban to rural India might be getting back. ....

India General , Uttar Pradesh , Ashwini Agarwal , Indian School Of Business , Hindustan Lever , Offering College , Founder Demeter , Leadership Excellence , Rural Demand , Rural Disposable Income , Urban Area , Private Banks , Public Sector Banks , Financial Space , It Services Sector , Demeter Advisors ,

Why virtual influencers are a hot property among brands

Cost is not the only reason why a growing tribe of fictitious influencers is in demand with brands. The risk-return ratio is in their favour too ....

Harvard Business Review , Marketing Musings ,

Sensex, Nifty Marginally Higher In Early Trade; FMCG Stocks Rally

Indian shares were marginally higher on Tuesday amid optimism that the U.S. Federal Reserve may start cutting interest rates later this year. The benchmark S&P BSE Sensex was up 18 points at 73,913 in early trade, with the upside capped by signs of escalating tensions in the Middle East. ....

Britannia Industries , Consumer Products , Ndian Shares ,