Here are the details about how the Mad Pachyderm Committee (MPC) fought against the elephant Inflation, the weapons they used, and the epic poems about the heroic battle
Every consumer touch point is thought through from the point of view of experience. All this is reduced to standard operating processes - with almost military precision. All this is executed through rigorous training that ensures consistent delivery time after time
While book fairs such as the Kolkata Book Fair are a marketplace, modern Litfests, like the Jaipur Literary Festival, provide a marketing platform for authors and publishers
For Lakshadweep controversy to become a successful holiday destination, it needs a core positioning to attract the right kind of tourist, for which much work needs to be done