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Global media company Studio71 and Nielsen today announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement. The ....
Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across S ....
Fox's Tubi expands Nielsen relationship even amid measurement upheaval adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
Fox Entertainment’s Tubi streaming service said today that it’s working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product. As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on […] ....