Banana Caramel Pie McFlurry returns to Macca's after four year absence | news.com.au — Australia's leading news site news.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from news.com.au Daily Mail and Mail on Sunday newspapers.
Macca’s, which is what McDonald’s goes by in Australia, has launched a new campaign celebrating its 50th year in the country after its first local restaurant opened in Yagoona in 1971.
Aussies’ have their own unique Macca’s traditions – like dipping fries in sundaes, enjoying a wedding day McDonald’s burger, and bunny-hopping through the Drive-Thru on your P Plates. All of which are the focus of the restaurant’s 50th birthday campaign via DDB Sydney.
A second brand TVC thanks Macca’s crew members past and present who have kept the doors open for 50 years, and, like the hero film, is set to Daryl Braithwaite’s iconic Aussie tune, The Horses.
July 12, 2021 1:57
McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday.
Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney.
The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971. The campaign also highlights the cultural spin Australians have put on the restaurant chain, stating “We arrived as McDonald’s. You made us Macca’s”.
McDonald's Australia Highlights Aussies' Unique Macca's Traditions in Latest Campaign lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.