July 23 2021, 9:17 am | BY Ricki Green | 2 Comments
McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition.
Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of the millions of viewers watching each round of the series.
The winning McDonald’s ad, “End of Night”, celebrates a part of the footy seldom shown: the period several hours after the big game. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and Origin greats make their way home with one thing in common: a hunger for Macca’s.
July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.
July 21 2021, 9:44 am | BY Ricki Green | No Comments
The Australasian Writers and Art Directors Association (AWARD) has today announced the line-up of Australian and international ‘Super Jurors’ who will select the 2021 AWARD School national winner.
This year’s Super Jury line-up includes an exceptional group of home-grown and international top-tier talent who follow in the steps of previous judges and some of the world’s top creative leaders such as Jeff Goodby, Judee Thaidumrong, Ben Priest, Feh Tarty and Justine Armour.
The Super Jury members are:
Abi Aquino, Chief Creative Officer, MullenLowe Trenya, Philippines
Carmela Soares, Creative Strategist, Facebook Australia
Damon Stapleton, Chief Creative Officer, The Monkeys New Zealand
July 12, 2021 1:57
McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday.
Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney.
The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971. The campaign also highlights the cultural spin Australians have put on the restaurant chain, stating “We arrived as McDonald’s. You made us Macca’s”.
More than 36 creative leaders from Australia and around the world came together virtually last night with all 2021 AWARD School students for the second annual AWARD School Legendary Lesson.