TMC PR appointed to PR account for GHD and Meshki
July 21, 2021 9:33
TMC PR, previously known as Tailor Maid Communications, has won the PR account for both hair-styling brand GHD and e-commerce brand Meshki.
DDB Group’s Mango Communications previously held the PR account for GHD, which it won back in April 2020. Mumbrella understands that Mango in New Zealand will continue to look after New Zealand PR for GHD.
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For both clients, TMC will be responsible for all strategy, media relations, events, and experiential on behalf of the brand.
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For GHD, TMC will also manage brand partnerships and reactive influencer management. For Meshki, TMC PR will be responsible for influencer management.
Macca’s, which is what McDonald’s goes by in Australia, has launched a new campaign celebrating its 50th year in the country after its first local restaurant opened in Yagoona in 1971.
Aussies’ have their own unique Macca’s traditions – like dipping fries in sundaes, enjoying a wedding day McDonald’s burger, and bunny-hopping through the Drive-Thru on your P Plates. All of which are the focus of the restaurant’s 50th birthday campaign via DDB Sydney.
A second brand TVC thanks Macca’s crew members past and present who have kept the doors open for 50 years, and, like the hero film, is set to Daryl Braithwaite’s iconic Aussie tune, The Horses.
July 12, 2021 1:57
McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday.
Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney.
The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971. The campaign also highlights the cultural spin Australians have put on the restaurant chain, stating “We arrived as McDonald’s. You made us Macca’s”.
McDonald s Australia Highlights Aussies Unique Macca s Traditions in Latest Campaign lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Mumbrella Awards 2021 shortlist, Merrick Watts to host the gala event
May 20, 2021 10:23
The shortlist for the 2021 Mumbrella Awards has been announced, with The Monkeys and Special Group among the top nominations.
With 11 nominations, The Monkeys received two nods in the Mumbrella Award for Insight, TV Ad of the Year and Social Idea of the Year categories, as well as nominations in Best Use of Real-Time Marketing, Creative Agency of the Year and Ad Campaign of the Year.
Meanwhile, Special Group earned ten nominations across categories including TV Ad of the Year, Content Marketing Strategy of the Year, Social Idea of the Year, Best Use of Real-Time Marketing, and the Mumbrella Awards for Bravery, Insight and Innovation.