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11 people found this useful Hartwell has opened the doors to the UK s first Ford Signature car dealership and Transit Centre in Reading. The AM100 car retail group officially opened the doors to its new facility, off the A33 in Reading, as dealerships across the UK reopened their doors to customers following COVID-19 ‘Lockdown 3’. Ford Motor Company retail strategy manager, Louise Coates, was one of the first people to visit the new site when she took a look yesterday (April 14). Taking to LinkedIn, Coates, celbrated the opening of the UK s first full Ford Signature corporate identity (CI) retail site. She said: “Great visit today to the newly completed site in Reading. The site looks amazing with the new Ford global look and style - Signature.” ....