Jobs losses are expected to result from Marshall Motor Group’s closure of its Honda Scarborough dealership and the end of trading from Underwoods Skoda in Colchester.
Click the thumbs up >Ford has revealed that its ‘Signature’ corporate identity (CI) update will be introduced to all new build and refurbishments in its franchised retail network.
Subsequent enquiries have revealed details of the upgraded standards implemented at the facility, located near to Waylands Kia and Marshall Honda, off the A33 in Reading.
A Ford spokesperson told AM that the purpose of Signature was to keep the brand’s showrooms fresh and up-to-date, integrating digital marketing via Discover Ford and Service screens.
He added: “The digitally connected purpose is reinforced in new purchase rooms, where customers can talk in privacy with sales advisors and spec vehicles on-screen in the rooms.
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Hartwell has opened the doors to the UK s first Ford Signature car dealership and Transit Centre in Reading.
The AM100 car retail group officially opened the doors to its new facility, off the A33 in Reading, as dealerships across the UK reopened their doors to customers following COVID-19 ‘Lockdown 3’.
Ford Motor Company retail strategy manager, Louise Coates, was one of the first people to visit the new site when she took a look yesterday (April 14).
Taking to LinkedIn, Coates, celbrated the opening of the UK s first full Ford Signature corporate identity (CI) retail site. She said: “Great visit today to the newly completed site in Reading. The site looks amazing with the new Ford global look and style - Signature.”