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Apple's App Store had 78% margin in 2019, Epic expert says


Analysts believe that Apple’s margins on the App Store may have grown since 2019. Sensor Tower estimates the App Store generated US$22bil (RM90.26bil) in commissions last year for Apple, while Bernstein analyst Toni Sacconaghi believes Apple will run the App Store this year with a gross profit of 88%. AFP Relaxnews
Apple Inc’s App Store had operating margins of almost 78% in fiscal year 2019, according to testimony from an Epic Games Inc expert witness based on documents obtained from the iPhone maker.
The figure comes from Ned Barnes, a financial and economics researcher, who said he obtained documents “prepared by Apple’s Corporate Financial Planning and Analysis group and produced from the files of Apple CEO Tim Cook”. ....

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Epic's expert witness says App Store profit margins approach 80 percent


Epic s expert witness says App Store profit margins approach 80 percent
Apple contends that App Store margins cannot be accurately calculated because of its reliance on other iOS services
on May 3, 2021, 13:08
In context: Testimony begins today in Epic s lawsuit against Apple. It will be a bench trial in front of Judge Yvonne Gonzalez Rogers of the United States District Court for the Northern District of California. Thanks to the high-profile nature of the case, we ve already read testimony from several witnesses.
Last week, both sides submitted heavily redacted depositions from expert witnesses who testified on the profitability of Apple s App Store. Certified Fraud Examiner and CPA Ned Barnes testified for Epic, claiming the App Store s operating margins in 2018 and 2019 were 79.6 percent for each fiscal year. ....

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