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Apple's App Store had 78% margin in 2019, says Epic Games expert


Apple’s App Store had 78% margin in 2019, says Epic Games expert
Bloomberg
May 2 |
Updated on
May 02, 2021
Epic is trying to show that the App Store is run like a monopoly
Apple Inc’s App Store had operating margins of almost 78 per cent in fiscal year 2019, according to testimony from an Epic Games Inc expert witness based on documents obtained from the iPhone maker.
The figure comes from Ned Barnes, a financial and economics researcher, who said he obtained documents “prepared by Apple’s Corporate Financial Planning and Analysis group and produced from the files of Apple CEO Tim Cook.”
Apple is disputing the accuracy of Barnes’s calculations and urging a judge to restrict public discussion of App Store profit as the companies head into a high-stakes trial Monday in Oakland, California. ....

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Epic Games VS Apple: Trial set to begin on Mon, App Store profits in focus


Apple reportedly registered profits as high as 78 per cent from its App Store in 2018 and 2019, an expert witness for Epic Games has testified, as the Cupertino-based tech giant and Fortnite game developer prepare for a legal battle in the US beginning Monday.
According to The Verge, expert Ned Barnes testified that information from Apple s Corporate Financial Planning and Analysis group show the App Store had a 77.8 percent operating margin in 2019, and 74.9 percent in 2018 .
Apple has contested that interpretation of the data, saying we don t have a separate profit and loss statement for the App Store .
Epic s experts calculations of the operating margins for the App Store are simply wrong and we look forward to refuting them in court, an Apple spokesperson was quoted as saying in the report on Saturday. ....

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