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Details 02 March 2021 PR is not just for multinational corporations. In fact, it is even more crucial for SMEs and startups which are looking to become the next unicorn in their industry. In addition to helping companies gain awareness, PR also builds trust and credibility among stakeholders such as investors and consumers. That said, the path towards mastering PR can still be a challenging one and SMEs and startups will need to identify the focal point of their PR strategies. During a panel discussion at MARKETING-INTERACTIVE s PR Asia 2020 virtual conference moderated by S4 Capital APAC s marketing communications director Deepa Balji, OVO Indonesia s head of corporate communications Harumi Supit, Zilingo Singapore s director of global PR and communication Naushaba Salahuddin, and Gojek Indonesia s chief corporate affairs Nila Marita discussed the importance of PR in SMEs and startups, and how you can get your company noticed if ....