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Martin Sorrell, the world's most famous advertising executive, expects global economies to roar back to life as they recover from the pandemic over the next two years, but is worried about what comes after that. ....
Martin Sorrell, the world's most famous advertising executive, expects global economies to roar back to life as they recover from the pandemic over the next two years, but is worried about what comes after that. The 76-year-old, who has spent almost half a century making acquisitions - first at Saatchi & Saatchi and then as he built WPP, is eyeing more deals for his S4 Capital, including a possible transformational one further down the line. The almost three-year-old company counts Google, Facebook and another undisclosed global tech firm as clients and is purely focused on digital advertising, which has continued to grow through the pandemic and now accounts for more than half of ad spend. ....
Details 02 March 2021 PR is not just for multinational corporations. In fact, it is even more crucial for SMEs and startups which are looking to become the next unicorn in their industry. In addition to helping companies gain awareness, PR also builds trust and credibility among stakeholders such as investors and consumers. That said, the path towards mastering PR can still be a challenging one and SMEs and startups will need to identify the focal point of their PR strategies. During a panel discussion at MARKETING-INTERACTIVE s PR Asia 2020 virtual conference moderated by S4 Capital APAC s marketing communications director Deepa Balji, OVO Indonesia s head of corporate communications Harumi Supit, Zilingo Singapore s director of global PR and communication Naushaba Salahuddin, and Gojek Indonesia s chief corporate affairs Nila Marita discussed the importance of PR in SMEs and startups, and how you can get your company noticed if ....
Eóin Noonan/Sportsfile for Web Summit via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Analysts say 2021 will be an active year for ad industry M&A after a pandemic-stricken 2020. Private equity firms and upstart ad networks like S4 Capital are expected to lead an acquisition spree. Experts named 8 agencies that are on the market or likely to be targets in 2021. 2020 was a crushing year for ad agencies, with thousands of jobs lost in the US alone. Marketing and tech industry mergers and acquisitions suffered in turn. Deals were down 19% in volume and 50% by total value, with no blockbuster deals like Publicis $4.4 billion Epsilon buy in 2019. ....
A further 20 companies have signed The Climate Pledge, a commitment to net-zero carbon emissions by 2040 initiated by Amazon founder Jeff Bezos in 2019. ....