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Details 02 March 2021 PR is not just for multinational corporations. In fact, it is even more crucial for SMEs and startups which are looking to become the next unicorn in their industry. In addition to helping companies gain awareness, PR also builds trust and credibility among stakeholders such as investors and consumers. That said, the path towards mastering PR can still be a challenging one and SMEs and startups will need to identify the focal point of their PR strategies. During a panel discussion at MARKETING-INTERACTIVE s PR Asia 2020 virtual conference moderated by S4 Capital APAC s marketing communications director Deepa Balji, OVO Indonesia s head of corporate communications Harumi Supit, Zilingo Singapore s director of global PR and communication Naushaba Salahuddin, and Gojek Indonesia s chief corporate affairs Nila Marita discussed the importance of PR in SMEs and startups, and how you can get your company noticed if ....
Details 04 February 2021 The COVID-19 pandemic has catapulted internal communications into the front seat, propelling companies to step up their efforts to maintain employees well-being and ensure they are safe and sound during uncertain times. Working from home has also become a norm recently and companies have used different ways to engage employees and maintain high spirits. In a recent panel at PR Asia 2020, industry experts discuss how they have adapted their internal communications strategy to fit the changing times. Moderated by Justin Low, chief communications officer, Omnicom Media Group, APAC, the panel features Alistair Marshall, head of communications at Coles Australia; Laura de Kreji, internal communications director at Kerry APMEA; and Panchanit Snape, head of communications at Sanofi, Thailand, Malaysia, Singapore, Myanmar and Brunei. ....