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How important is maintaining brand identity and differentiation in streaming UX and app design, and how critical, or even possible or advisable, is it to sustain a consistent look and feel across different platforms? And how crucial is branding in the overall fan experience, or building a fan base for the content associated with your brand? YouTube TV s Esther Ahn, MagellanTV s James Lauzun, and Crunchyroll s Tom Hurlbutt weigh in, in this discussion with Reality Software s Nadine Krefetz at Streaming Media Connect 2024. ....
How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV s Esther Ahn, Crunchyroll s Tom Hurlbutt, and Magellan TV s James Lauzun offer their takes in this clip from Streaming Media Connect 2024. ....
How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere s Pete Scott, Qonset s Jesse Redniss, and MagellanTV s James Lauzun discuss in this clip from Streaming Media East 2023. ....
What s the best way to draw subscribers and viewers to your streaming service and maintain the audience numbers that keep subscription services profitable and satisfy brands? Estrella Media s Christina Chung and MagellanTV s James Lauzun discuss what works for them in this clip from their Streaming Media East 2023 panel. ....
Tim Siglin talks to James Lauzun of MagellanTV about the ins and outs of running a niche streaming OTT service from an SVOD and FAST content and monetisation strategy standpoint, including subscription rates, content rights, and distribution, in this interview from Streaming Media East 2023. ....