Trailblazing South African-based media and entertainment company the Primedia Group has delivered on the promises made a year ago to pivot the company into content through innovation and collaboration.
Just over one in four South Africans has experienced a negative impact on their household income since early 2020, which, when coupled with the increasing inflation rate (7.1% nationally, 17% for an FMCG basket, 6M Feb 22 vs. 6M Feb 23), has forced South Africans to reconsider their household spend and prioritise opportunities to maximise savings.