Just over one in four South Africans has experienced a negative impact on their household income since early 2020, which, when coupled with the increasing inflation rate (7.1% nationally, 17% for an FMCG basket, 6M Feb 22 vs. 6M Feb 23), has forced South Africans to reconsider their household spend and prioritise opportunities to maximise savings.
Get insights into Marketing from one of the speakers at the upcoming Nedbank IMC Conference - the Executive Creative Director of Woolworths Marketing, Brian Mtongana.