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Published online: May 04, 2021 Articles, East Idaho Business
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IDAHO FALLS – The Idaho Falls Auditorium District (IFAD) recently announced a new partnership with Golden Valley Natural, which will donate $2,000,000 to secure the naming rights to the new arena within the Mountain America Event Center. Golden Valley Natural will name the arena “Hero Arena” in honor of its Hero Jerky snacks line and the everyday American heroes who inspired it.
“We are excited to announce that Golden Valley Natural is sponsoring the Sports and Performance arena within the new events center,” said Ben Ball, President of Golden Valley Natural. “We couldn’t be more thrilled to participate in this major addition to our community.”
IFDA partners with Golden Valley Natural for arena naming rights
WATCH NOW: KIFI LOCAL NEWS 8
IDAHO FALLS, Idaho (KIFI) - Idaho Falls Auditorium District Executive Director Rob Spear announced Monday a new donation sponsorship to the Mountain America Event Center.
You can watch it below.
Spear said the center has been in the works for a long time, and in order to make this dream a reality, they needed a few heroes.
He announced Golden Valley Natural and its Hero brand is one of those big heroes.
Spear said the inside of the arena at the Mountain America Center will be known as the Hero Arena.