Published online: May 04, 2021
Articles, East Idaho Business
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IDAHO FALLS – The Idaho Falls Auditorium District (IFAD) recently announced a new partnership with Golden Valley Natural, which will donate $2,000,000 to secure the naming rights to the new arena within the Mountain America Event Center. Golden Valley Natural will name the arena “Hero Arena” in honor of its Hero Jerky snacks line and the everyday American heroes who inspired it.
“We are excited to announce that Golden Valley Natural is sponsoring the Sports and Performance arena within the new events center,” said Ben Ball, President of Golden Valley Natural. “We couldn’t be more thrilled to participate in this major addition to our community.”