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Sales of CTVs are growing by 20-30% YoY; to cross 40 million by 2025 in India: Samsung's Prabhvir Sahmey in MMA-GroupM report

Sahmey shared in MMA-GroupM’s ‘Modern Marketing Reckoner’ that the popularity of Samsung TV Plus is evident as monthly users increased by 28% and total monthly viewing hours by 53% from June to November 2021 ....

Samsung Ctvs , Prabhvir Sahmey , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Senior Director , South East Asia , Samsung Ads , Modern Marketing , Prabhvir Sahmey , Mma Groupm Report ,

71% of Indian organisations use a blend of first-party and third-party data for marketing: MMA-GroupM report

According to the report, SVOD offerings such as Netflix, Disney+ Hotstar, and Amazon are hugely popular, together with YouTube, and Facebook accounts for 85% of the $1.4 bn in revenue made by online video in 2020 ....

Prasanth Kumar , Moneka Khurana , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Marketing Reckoner , Building Winning Marketing , Modern Marketing Reckoner , Country Head , Board Member India , Groupm South Asia , Mma Groupm Report ,