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Number of active Internet users to cross 900 million by 2025: report

MMA India and GroupM's annual report, titled 'Modern Marketing Reckoner 2022', offers a playbook for marketers across various pillars spanning brand, consumer, data, technology, etc. ....

Prasanth Kumar , Moneka Khurana , Modern Marketing Reckoner , Building Winning Marketing , Groupm South Asia , Deal Group Media , Emma India ,

71% of Indian organisations use a blend of first-party and third-party data for marketing: MMA-GroupM report

According to the report, SVOD offerings such as Netflix, Disney+ Hotstar, and Amazon are hugely popular, together with YouTube, and Facebook accounts for 85% of the $1.4 bn in revenue made by online video in 2020 ....

Prasanth Kumar , Moneka Khurana , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Marketing Reckoner , Building Winning Marketing , Modern Marketing Reckoner , Country Head , Board Member India , Groupm South Asia , Mma Groupm Report ,