A panel delved into the transformative impact of CTV in marketing, its significance for events like IPL, and the potential for immersive shopping experiences
Navigating complexities of CTV measurement: Ensuring effective ROI on campaigns adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Next-gen opportunity: Why CTV is a must-have for media planners in 2024 media landscape adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.