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WARC Announces Winners for 2021 Asia Strategy brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy, a search for the best strategic thinking from Asia’s marketing industry. ....
Playing keepy-uppy: APAC sponsors of Euro 2020 find relevance through digital innovation thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Customer retention is top of mind for many brands after a year in which shopper behaviours and category norms have been turned upside down. The new WARC Guide to Customer Retention examines the nuances of retention marketing in 2021. Customer retention is a controversial topic in the marketing industry. The idea that brand loyalty should be a major marketing objective has fallen out of fashion, based on the back of the work of the lauded Ehrenberg-Bass Institute. Many marketers now agree that the best way to grow long-term is to acquire new customers, and also that bigger brands will tend to have slightly higher loyalty. ....
Publicis Groupe Appoints Amrita Randhawa as Chief Executive Officer, South East Asia lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.