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The Drum | For Mindshare's New American Boss, Retail Media Is The Opportunity She Won't Let Slip By

Incoming Mindshare North America boss says agencies need to build bridges to fully exploit retail media opportunity. ....

United States , Amanda Richman , Commerce Media Bootcamp , Retail Media , Gency Models ,

What is Mindshare's mantra for successful digital media buying?

Gopa Menon, the agency’s head of digital, speaks to afaqs! about the metrics and parameters that determine the right media mix for a campaign. ....

Gopa Menon ,

Agency Report Card 2022: Mindshare | Digital

Losing PepsiCo and finishing runner-up to Publicis Media was a significant setback for Mindshare, but it remains the top revenue generator in APAC. ....

The Information , Agency Report Cards , Agency Report Card , Advertising Agencies ,