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Customer retention is top of mind for many brands after a year in which shopper behaviours and category norms have been turned upside down. The new WARC Guide to Customer Retention examines the nuances of retention marketing in 2021. Customer retention is a controversial topic in the marketing industry. The idea that brand loyalty should be a major marketing objective has fallen out of fashion, based on the back of the work of the lauded Ehrenberg-Bass Institute. Many marketers now agree that the best way to grow long-term is to acquire new customers, and also that bigger brands will tend to have slightly higher loyalty. ....
Spring is just around the corner and there s nothing like seeing the first robin of the season, which is a sign that warmer days are ahead. Now, a new study conducted in Germany has found that the more often we see and hear birds chirping and singing, the happier we are. A team at the German Centre for Integrative Biodiversity Research discovered that being surrounding by a wide variety of birds can offer increasing life satisfaction equivalent to $150 per week of added income. According to the study, seeing 10 percent more bird species generates satisfaction on par with a comparable increase in income. We also examined the socio-economic data of the people that were surveyed, and, much to our surprise, we found that avian diversity is as important for their life satisfaction as is their income, said Dr. Katrin Böhning-Gaese. ....
Being Around Birds Can Make Us Happier, According to New Research bhg.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bhg.com Daily Mail and Mail on Sunday newspapers.