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Detailed text transcripts for TV channel - MSNBC - 20151219:10:42:00

we don t need sales team. we don t need a design team, a product team, we don t need sourcing and quality control. distribution. as promising as this new direction seems, alana warns it comes with its special risk. one of the hardest things we find with a licenseor you need to trust, that s one of the hardest. mei must trust me that we ll be able to execute the production, sourcing, shipping, billing her product. and i pay her a fee for that privilege. the new licensing model gives the bulk of the profits to manufacturers like hugh. mei only get as fraction as a fee. however, as the license owner mei can rework the designs into additional products each one generating additional license fees. we want to hit home textiles, rugs, wall decor, home decor, luggage or whatever the category, stationary. if you knew then what you ....

Alana Intervoosed , Product Team , Design Team , Quality Control , Mei Didn T , Wall Decor , License Fees , Home Textiles , Home Decor ,

Detailed text transcripts for TV channel - MSNBC - 20151213:12:40:00

back then she was just starting out with bedding. and she told me she saw entering a whole new market as extremely risky. early on things looked promising. the bliss living brand caught on with some of the big retailers. but the profits didn t follow. i did everything like i did for candles from design to sampling seeing the customers. but our volume has always been a problem. it was a different industry. and mei didn t anticipate that the profit margins were also different. if you re at certain skill, yourself just about to break even or not make a profit. mei knew the brand was popular so she focused on changing production. so she went to see a jewel branding and licensing. mei approached alana with a new strategy. she not only wanted to find licensing partners for her bedding business, but she wanted to expand to other household products as well. we are a licensing agency. ....

Market Doesn T , Bliss Living Brand , Profits Didnt Follow , Mei Didn T , Profit Margins , Bedding Business , Licensing Partners , Household Products , Licensing Agency ,

Detailed text transcripts for TV channel - MSNBC - 20151213:12:43:00

We want to do home decor accessories. we want to do luggage. whatever the category. stationary. if you knew then what you know now, would you have skipped the manufacturing and distributing yourself and just gone and had a partner? it would be very hard for bliss living to start from nowhere and try to negotiate a great deal for themselves. so i think that everything we do has its progression. while the learning curve with bedding was steeper than with candles, mei now has high hopes she s building a brand with significant growth potential. helping you stay fit and healthy is all the rage. today s elevator pitcher has a line of products that are fashionable and help to avoid skin cancer. carol roth is from cnbc and riva ....

Home Decor , Mei Didn T , Way Bliss Living , Learning Curve , Elevator Pitcher , Growth Potential , Carol Roth , Skin Cancer , Riva Losanski ,

Detailed text transcripts for TV channel - MSNBC - 20151213:12:41:00

What we do is represent designers and design-based brands. to extend their brands, their trademarks, their design elements into a whole variety of consumer products. alana introduced mei to hugh. his company could produce big quantities at profitable price points. that way bliss living really focuses on the creative and the design area and eleri does the execution side of it. we wanted to be encompassing everything you want for a home from maybe one day bath and body product, bathroom accessorieacc to paint, carpet. and that means finding licensing partners in each of these categories who can source the supplies and navigate the industry requirements. i wouldn t know where to start. and i wouldn t know what the nuances of that business is. mei made some big changes to her company. now she focuses on licensing. ....

Mei Didn T , Consumer Products , Hugh Rovet , Execution Side , Price Points , Way Bliss Living , Design Area , Industry Requirements ,

Detailed text transcripts for TV channel - MSNBC - 20151213:12:42:00

And that has meant restructuring the company. we don t need sales team. we don t need design team. we don t need product team. we don t need sourcing and quality control, distribution, e-commerce. as promising as this new direction seems, alana warns it comes with its own special risks. one of the hardest things we find with a licensed store, you need to trust. i think that s one of the hardest things to do. mei must trust me that we ll be able to execute the shipping fulfilling of her product. and i pay her a fee for that privilege. the new licensing model gives the bulk of the profits to manufacturers like hugh. while mei only gets a fee. however as the licensed owner, she can rework them into additional products. each one getting additional license fees. we want to hit home textiles. we want to hit rugs. ....

Quality Control , Product Team , E Commerce , Mei Didn T , License Fees , Home Textiles , Hugh Rovet ,